

Step-by-Step Guide:
Select a Category
Click "Create Term"
Fill in Term Details:
Basic Information:
Name: Customer Lifetime Value
Snippet: Total revenue expected from a customer
Status: DRAFT
Sensitive: No
Detailed Definition:
**Customer Lifetime Value (CLV)** represents the total revenue
a business can expect from a single customer account throughout
the business relationship.
Formula: CLV = (Average Purchase Value × Purchase Frequency) ×
Average Customer Lifespan
Use Cases:
- Marketing budget allocation
- Customer segmentation
- Retention strategy planning
Add Synonyms:
- CLV
- LTV
- Lifetime Value
- Customer Value
Add Tags:
- customer
- revenue
- analytics
- metrics
Assign Owner:
Owner: analytics-team@company.com
Save as Draft or Publish:
After creating a term: